Plan the one conversation that gets your network sending you clients.
conversation-counselor — delivery
$ counselor --status
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This worksheet walks you through planning a single conversation with someone in your network, so they can actually help you land clients. Fill in each section in order, top to bottom. It should take under 5 minutes. Think about one specific person you want to talk to, and write directly for that conversation. You can print this page or fill it in right here on screen.
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The Shift
Job Mode — The Trap
Your network has been trained to connect you with new job opportunities. Now you're launching. You get a meeting, followed by radio silence. Why? You have to help them make a mental shift with SPECIFICITY in a way you're not used to. Fail to do that, and you're waiting for referrals that never come.
Client Mode — The Goal
Walk in with one specific service you can speak to fluently, your rate and engagement model decided, and one specific ask. Now they know exactly who to send you. Give them clear instructions and they will show up for you.
1
Your Service
The one specific service you offer, and the result it gets. Say it the way you would say it out loud, no jargon. This is the thing you can speak to fluently.
2
Your Ideal Client
Exactly the type of client you are looking for: their industry or role, their size or situation, and what is going on for them that means they need you now. The more specific, the easier it is for someone to refer you.
3
How You Work and What You Charge
Decide this before the conversation, not during it. State your engagement model and your rate plainly, so the conversation stays concrete.
4
Your Specific Ask
The one clear, easy thing you want from this person. Who would you love an introduction to, and what should they say? Give specific instructions, not "let me know if you think of anyone."
Before you walk in, lock these three
How long a typical engagement runs
Exactly what you charge
Exactly the type of client you want
conversation-script.txt
Ready to Use
Your Network Conversation Script
As you fill in the sections above, your conversation outline assembles here. Copy it, read it back until it feels natural, then go have the conversation.