Far Point Strategy · free live workshop

Your First Client Is Already in Your Contacts

A free, live, 90-minute working session for executives going solo. You'll write the one-line ask your network can repeat, pick the 25 people who should hear it, and send your first five messages before we hang up.

save-my-seat

Live on ZoomWorksheet includedBring your contacts

Contacts · worked with you

OBOld bossPromoted you twice

FCFormer CFONow runs a company

BCBoard chair"Keep me posted"

5 messages Sent live

Preston PetermanFar Point Strategy

Sound familiar?

You had the good coffees. Then it went quiet.

You told people you'd gone out on your own.

"I'm doing some consulting work now."

Everyone was supportive. "That's great, let me know how I can help." And they meant it.

Then nothing came back. Or worse, job postings.

They meant it. There was nothing specific to point at. That's the trap. You're networking like a job seeker. Your network wants to send you clients. It has nothing specific to point at.

"Available" isn't something anyone can say yes to.

Former colleagueWorked together six years

I'm doing some consulting work now.

That's great, let me know how I can help.

Two weeks later

Saw this and thought of you

VP of OperationsFull-time · Hybrid

Apply now

The fix

One sentence a friend can repeat.

Inside a company, the title did the explaining for you. People could place you.

Now the only thing that places you is a sentence: one service, for one kind of buyer, with one clear instruction for the person you're talking to.

Most executives I work with have never written that sentence. They have twenty years of judgment and a network that trusts them, and they're handing people a résumé instead of an offer.

In 90 minutes we write it. Then we send it.

What people hear now

I'm doing some consulting work now.

One sentence a friend can repeat

I run one service for one kind of buyer. If you know a buyer dealing with problem, would you introduce us?

One serviceOne buyerOne instruction

The 90 minutes

In 90 minutes, live, you will:

Name your one service

and the buyer who signs for it, in two lines. If you have three services in your head, you'll leave with the one worth leading with.

Write the specific ask

Four parts, in the order that gets a reply: the service, who it's for, how you work and what you charge, and the one thing you want them to do.

Say a price band out loud

that you can repeat without flinching, even if you've never priced your own work before.

Build your list of 25

Former bosses, peers who changed companies, vendors who've seen your work. The people who already trust your judgment.

Send five messages before we finish

Real ones, to real people, while I'm still on the call. Replies usually land the same day.

Know what to do when someone says "sure, let's talk."

The one job you have on that first call.

Plus: the Network Activation Kit worksheet, so the ask leaves the room written down.

Is this you?

Who it's for

This is for you if

You've held a Director, VP or MD seat, and you're building your own practice now or planning to in the next year
You have a network that respects you, and a few coffees that went nowhere
You'd rather have five real conversations than post for six months
You'll do the work in the room. We send the messages live.

This isn't for you if

You want a recording to watch later. It's live, and the sending is the point.
You're looking for leads handed to you
You want a 45-minute pitch with a workshop wrapped around it. The pitch is seven minutes, near the end, and I'll tell you when it's coming.

Who's running it

A few steps ahead of you on the same road.

I left a VP and General Manager role in 2023 to start Far Point Strategy. My first week solo looked like yours: the deactivated Concur account, the empty calendar, and a retainer to price with nobody to check the number against.

Before that I grew a consulting practice from $1.4M to $17.5M in three years, and built eight service lines past seven figures the same way every time. One service, one price, one repeatable way to deliver it.

Now I teach executives to do that for themselves. Tamar changed one thing, her service model, and signed seven new clients in 60 days. Sarah put it this way: "finally get clear on what you do, how you package it, and how to build a model that can actually grow without constant hustle."

$1.4M → $17.5Min three years

8service lines past seven figures

7new clients in 60 days · Tamar

The receipts · not retyped

Tamar · Teams message

Sarah · LinkedIn comment

Before you register

Straight answers

Is it really free?

Yes. No card, no catch.

Will you pitch something?

Yes, for about seven minutes near the end. I run a 60-day program called the Edge Accelerator for people who want the whole business built, with a guarantee. You'll know when it's coming, and you'll get the full 90 minutes of value either way.

Will there be a replay?

Yes, but show up live. The point is sending five messages while you're in the room. Register either way and you'll get the recording and the worksheet.

I'm still employed. Does this work for me?

Yes. You can send five messages without quitting anything. The ask is the same.

My network is small.

You need 25 names, not an audience. Most people find them in ten minutes once they know the four buckets.

Do I need to know what to charge?

No. You'll leave with a band you can say out loud, and I'll show you where the real number comes from.

Free live workshop

Stop handing people a résumé. Give them something to say.

Wednesday, November 410:00am PTLive on ZoomFree

See you there, Preston

save-my-seat